Unless you are entrenched in the writing business, it’s almost impossible to understand how important book bloggers are. In fact, it’s far easier to overlook their importance by focusing on authors … or understate their importance by focusing on agents or publishers … or even to miscalculate their importance by focusing on them as book reviewers …
Because the simple truth is this: bloggers are so much more than that. Bloggers are customers, fans, and reviewers, certainly ... but they are also change agents--possessing the power to reach the masses in the most positive ways. They share stories. They touch lives. They build communities.
That’s what makes bloggers the most important, and powerful, entity in the literary world.
Every day, the number of bloggers grows. It’s only a matter of time before the next summer blockbuster is a film about a group of book bloggers who: a) take over the world, b) save the world, or c) save the world by taking over reality television. LOL. At the very least, I propose a National Blogger Day, whereby we can officially recognize these amazing people.
I’d love to convey the depth and breadth of bloggers’ impact in a way that’s at once accurate, all encompassing, and poetic … but I fear the effort would fall short and fail miserably. Instead, I’ll keep it short and personal. As an author, bloggers help promote my work, obviously, but they also do so much more than that. Most importantly, however, they provide that one elusive thing that I (and all writers, I believe) crave beyond all others—not fame or fortune, but validation.
You see, a blogger isn’t a subjective family member who’ll love anything I write. A blogger isn’t a semi-interested friend who’ll offer polite, but vague feedback. And a blogger isn’t a well-intentioned, yet starry-eyed fan that, by nature, wants to be liked, because … well, he/she is a fan. No, a blogger is an individual with no ulterior motive for reading and reviewing my book. Thus, they will love or hate my writing based upon its merits, which is what makes their feedback so honest.
It’s also why I’ll take the review of a blogger over the review of a critic any day.
Most bloggers don’t even make any money on the endeavor. In fact, the vast majority of them do their blogging in their free time. They are so passionate, and so committed, that they use time they could be devoting elsewhere to build their blog. And to help authors like me.
I can never thank book bloggers enough. But what I can do is give them the credit they deserve and ask that my readers do the same.
I identified a list of blogs in the appendix of Vaempires: Zombie Rising--each of which had been very kind to me. I now keep an updated list here. Let me say this: the people behind these blogs are simply amazing! I am blown away--time and again--by their talent, their dedication, their personalities, (yes, even their willingness to put up with me), and their followers. They've earned a special place in my heart and I will be forever grateful for their contribution and support. As with far too many things in life, they deserve much more than a simple "thank you," yet, at the end of the day that is all I can offer.
My sincere hope is that everyone reading this will take the time to visit each blog I've identified. Read their posts. Enter their giveaways. Check out their reviews and recommendations. Tell them that Tom sent you.
On second thought, don’t tell them. This isn’t about me; so let’s keep it that way.
Just stop in, take a long look around, and then … comment … interact … connect … and become members of the extended families.
Posted on Wed, April 3, 2013
by Thomas Winship filed under